Rustic Strength Liquid Laundry Detergent (by oz)

*Sold upackaged by ounces in weight, not volume - available for purchase in-store, bring your own container to refill or buy one of ours to reuse.

Concentrated, deep-cleaning, Liquid Laundry Detergent. Made from renewable plant + Earth mineral-derived ingredients. 

• Color-safe
• Safe for the most sensitive skin
• More loads per jug than common detergent
• Can be used in regular or HE (high-efficiency) washers. 
• 100% biodegradable, septic & greywater safe

Ingredients

Charcoal Filtered Deionized Water • High-purity water.

Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is an environmentally friendly and biodegradable surfactant with high foaming and mild chemistry.

Sodium C14-C16 Olefin Sulfonate • Derived from coconuts, palm-free, this mild-surfactant helps to lift dirt and debris from surfaces, so the water can whisk them away. Biodegradable. 

Cocamidopropyl Betaine • Naturally derived from coconut and palm-free. It is an environmentally friendly, high-foaming, and biodegradable surfactant.

Decyl Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.

Sodium Gluconate • Natural mineral, helps grab onto and remove foreign contaminants.

Sodium Citrate • Natural mineral, helps grab onto and remove pollutants.

Sodium Carbonate • Natural mineral, helps pull dirt out of garment fibers.

Vegetable Glycerin• Derived from vegetables. It is biodegradable and helps the plant surfactants do their job. Food-grade & USP kosher.

Dimethyl 9-Decenamide • A plant-based, biodegradable nonionic surfactant that helps clean and removes grease and other substances.

 Capryl Caprylyl Glucoside • A biodegradable plant-based surfactant with mild chemistry and sensitive skin compatibility.

Polysorbate 20 • Plant-based surfactant that helps stabilize the formula when
adding essential oils or phthalate-free fragrances. Biodegradable. Kosher.
Food-Grade. 100% Dioxane-free.

Caprylyl Glycol, Phenoxyethanol – Safe preservative, which is used sparingly, prevents bacteria from growing in container.

Directions: 

1/2 oz light soiled / small load
1 oz activewear / medium load
2 oz heavy soiled/large load

With our highly concentrated active ingredients, we do NOT recommend overfilling your laundry tub with clothes.  It is best to work with a medium size load and about 1 oz of detergent.  This way your laundry tumbles/swishes around in the tub and gets plenty of water and detergent on all the garments to ensure proper cleaning.

If you have lots of bubbles in your washing machine, decrease how much detergent you use.

If you have hard water use our Oxyboost to help soften the water so the detergent can work more efficiently.

Septic and gray water safe.

When to use Hot Water
Hot water is good for whites, typical dirty clothes, sweaty active wear and diapers.  Hot water is best to remove germs, kill dust mites and heavily soiled items.

When to use Warm Water
Warm water  is good for cleaning most man-made fibers, knits and jeans.  It will clean without fading or significant shrinking.

When to use Cold Water
Cold water is best for dark, bright colors that bleed or delicate fabrics.  Pre-treat or pre-soak your clothes if items are heavily soiled.

Toxin + Irritant Free | Ditch the toxins and irritants found in most detergents. Our Liquid Laundry Detergent is hypoallergenic and completely dye-free ∙ perfume-free ∙ SLS-free ∙ SLES-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ optical brightener-free ∙ filler-free ∙ petroleum-free ∙ palm oil-free ∙ gluten-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free. 

Small Batch Fresh | Our Liquid Laundry Detergent is produced daily at our family-run factory in The Ozarks, USA — arriving to you made the same week.