Rustic Strength Liquid Soothing Shampoo (by oz)

*Sold upackaged by ounces in weight, not volume - available for purchase in-store, bring your own container to refill or buy one of ours to reuse.

Cleanse and help prevent dryness with Soothing Shampoo made from powerful plant-based ingredients

• PH Balanced
• Color-Safe
• Non-Irritating
• Non-Drying
• Removes excess oils without stripping
• Helps remove other product residues from hair

Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the scalp and remove dirt, grime, and other product residues from the hair. These cleansers help to prevent buildup and residue that can cause the hair to become greasy or limp. Kosher vegetable glycerin then complements by adding moisture, balancing your scalp’s natural oil complex.

Gentle Cleansing | Our PH balanced, plant-based formula is especially gentle on the scalp and hair, making this Shampoo more suitable for sensitive or irritated skin.  Being free of the harsh chemicals found in most products additionally helps to retain your scalps natural hydration, reducing dryness and flakiness.

Our Soothing Shampoo should be followed with our Coconut Conditioner. Both are suitable for everyday use.

Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ perfume-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.

Ingredients

• Charcoal Filtered Deionized Water • High purity water
• Cocamidopropyl Hydroxysultaine • Naturally derived from coconut, palm-free, it is a biodegradable conditioning agent for hair and skin with high foaming and mild chemistry.
• Sodium C14-16 Olefin Sulfonate • This mild-surfactant helps grab oil, dirt, and grease. It is also derived from coconuts, palm-free and is biodegradable.
• Vegetable Glycerin (glycerin)* • Derived from vegetables. It is a biodegradable, powerful moisturizer that can increase skin hydration. Food-grade & Kosher.
• Decyl Glucoside • A plant-derived, biodegradable surfactant. It is mild and safe for sensitive skin.
• Caprylyl Capryl Glucoside • A plant-based surfactant that increases lather potential with mild chemistry for sensitive skin.
• Polyquaternium 10 • Gives skin soft feel. Formaldehyde-free.
• Sodium Chloride • Salt
• Phenoxyethanol Caprylyl Glycol, Caprylyl Glycol, Potassium Sorbate, Sodium Benzoate • Food-grade preservatives. Used sparingly to prevent bacteria from growing in container.
• Essential Oils • Scent
• Citric Acid • Balances pH

Scent information

• Unscented: Contains no essential oils or phthalate-free fragrance oils
• Milk & Honey: Milk & Honey Phthalate-Free Fragrance Oil
• Lavender Tea Tree: Lavandula Angustifolia (Common Lavender) Oil, Lavandula Hybrida (Hybrid Lavender) Oil, Lavandula Latifolia (Portuguese Lavender) Herb Oil, Lavandula Stoechas (French Lavender) Oil, Melaleuca Alternifolia (Tea Tree) Leaf Oil
• Rosemary Mint: Rosmarinus Officinalis (Rosemary) Leaf Oil, Mentha Piperita (Peppermint) Oil
• Citrus Vanilla: Citrus Limon (Lemon) Oil,
• Citrus Sinensis (Sweet Orange) Oil, Phthalate-Free Vanilla Fragrance Oil
• Coconut Lime: Phthalate-Free Coconut Fragrance Oil, Citrus Aurantifolia (Lime) Oil

Rustic Strength Phthalate-Free Fragrance Oils are aromatic compounds made of GRAS (generally regarded as safe) synthetics. These fragrances do not contain any chemicals on the California Prop 65 list known to cause cancer or reproductive harm ( such as phthalates, parabens, dyes, formaldehyde and more ).

Cleanse and help prevent dryness with Soothing Shampoo made from powerful plant-based ingredients

• PH Balanced
• Color-Safe
• Non-Irritating
• Non-Drying
• Removes excess oils without stripping
• Helps remove other product residues from hair

Now thicker and more luxurious! With this improved formula we recommend pumping this product.

Powerful Plant-Based Formula | Coconut-based and plant-based cleansers catch excess oils off the scalp and remove dirt, grime, and other product residues from the hair. These cleansers help to prevent buildup and residue that can cause the hair to become greasy or limp. Kosher vegetable glycerin then complements by adding moisture, balancing your scalp’s natural oil complex.

Gentle Cleansing | Our PH balanced, plant-based formula is especially gentle on the scalp and hair, making this Shampoo more suitable for sensitive or irritated skin.  Being free of the harsh chemicals found in most products additionally helps to retain your scalps natural hydration, reducing dryness and flakiness.

Our Soothing Shampoo should be followed with our Coconut Conditioner. Both are suitable for everyday use.

Toxin + Irritant Free | Ditch the toxins and irritants found in most shampoos. Our shampoo is hypoallergenic and completely dye-free ∙ perfume-free ∙ sulfate-free ∙ paraben-free ∙ phthalate-free ∙ 1,4-dioxane-free ∙ ethoxylated alcohol-free ∙ formaldehyde-free ∙ triclosan-free ∙ silicone-free ∙ filler-free ∙ petroleum-free ∙ gluten-free ∙ SLS-free ∙ SLES-free ∙ hormone disruptor-free ∙ carcinogen-free — and simply worry-free.

Small Batch Fresh | Our shampoo is produced daily in small-batch, at our family-run factory in The Ozarks, USA — arriving to you made the same week.

Directions: 

Wet hair completely. Pump desired amount (dependent on hair length) onto palm of hand. Gently massage into hair and scalp until it lathers. Work the shampoo through the hair. For stronger lather, wet hair again and work in more shampoo. Rinse scalp and hair thoroughly.

This shampoo is designed to cleanse your hair without stripping it of its natural oils or drying out the skin or scalp.

It should be followed with our Coconut Conditioner.