The Eras Tarot

A gorgeously illustrated deck and richly detailed guidebook illuminating the symbolism and power of the tarot through the songwriting and storytelling of Taylor Swift

Taylor Swift has crafted a rich mythology throughout her musical eras, with countless symbols and easter eggs acting as invisible strings connecting her lyrics, looks, music videos, performances, and communications with her fans. The Eras Tarot interprets those symbols in the framework of the 78 tarot cards in the Rider-Waite tradition, gorgeously reimagining the classic tarot artwork and interpreting its meanings through a Swiftian lens.

• The insight of a tarot reading with the emotional resonance of a Taylor Swift song: Discover the soothing Temperance card suggesting “You Need To Calm Down,” The Lovers card guiding your understanding of your own “Love Story,” or The Magician card reminding you that it really is within your power to change “The Prophecy.”
• Spanning the eras: Songs from Taylor’s self-titled debut through The Tortured Poets Department are included, representing every album featured in the Eras Tour.
• Specifications: This set includes 78 full-color, high-quality, illustrated tarot cards (3 x 5 inches), each matched with a Taylor song (the Major Arcana and the numbered Minor Arcana cards) or moment (the Minor Arcana face cards), housed in an interior tuckbox; a 192-page, full-color, illustrated paperback guidebook (3-1/2 x 5-3/4 inches); and a keepsake lift-top box with metallic foil accents (4 x 6-1/4 inches).

 Unofficial and unauthorized.

Satu Hämeenaho-Fox is a Fearless-era Swiftie and an author of books about culture and Taylor Swift. She has also written several children’s books on art and fashion history for New York’s Metropolitan Museum of Art. She is the cofounder of the Swiftian Theory Newsletter. She lives in London, England.

Maddalena Carrai is a Red-era Swiftie and an illustrator from Italy living between Livorno (Tuscany) and Paris. She has freelanced for clients including Lady Gaga’s Born This Way Ball Tour, the New York Times, the Los Angeles Times, H&M, the Brandon Maxwell collection at New York Fashion Week, and many more.