Erleia was born from a deeply personal journey of care and resilience. While caring for her father in 2020, the founder, Ada, neglected her own well-being, and the stress took a toll on her my skin. Unable to find eco-friendly solutions, she created them—learning firsthand the importance of self-care. Though her father passed shortly after Erleia launched, his legacy lives on through their mission: to create skincare that nurtures both the skin and the soul, reminding everyone to take care of themselves.