CULT+KING® JELLY | Pink Himalayan Texture Infusion for Hair | Think of JELLY as Pink Himalayan Salt Spray reborn as a weightless, moisturizing, botanical nectar. Amplify your natural texture for curlier curls, bigger blow-outs, and beachy texture every day. A little bit of JELLY goes a long way. Start with a dime-size drop. You can always add more. You apply JELLY to your hair with your hands. First rub JELLY into your hands Mix JELLY like you’re putting lotion on your hands. Then rub hands through hair from roots to ends. You may feel like you’re not putting anything into your hair, but you are. Scrunch in more JELLY when dry for gorgeous amplification of your natural texture and waves.
Start with a dime size amount in your palm. Rub throughout your hands, then throughout your hair. TIP: Mix 25-50% STYLE or BALM into the JELLY in your hand before applying for best results.
FOR THE ULTIMATE LIVED-IN AIR DRY
Scrunch it into damp hair at the roots for lift, and through your waves and curls. JELLY holds your hair in place while it air dries, or as you diffuse. Your natural texture is amplified, and you’re left with light, bouncy waves, soft curls, voluminous definition, and flipped bits. Without weight. Without the look of sticky, heavy product in your hair. It will look like your hair just did it on its own. And it did, with a boost to your natural texture from JELLY. Even the straightest hair will find there’s some natural texture in there; set it free.
FOR BIG, VOLUMINOUS BLOW-OUTS.
Mix JELLY in your hands with CULT+KING BALM, VEGAN BALM, or STYLE, like you’re putting lotion on your hands. Then rub hands through hair from roots to ends. The mixture will give you just the right amount of grip and slip for a big, smooth, controlled blow-out. Scrunch in more JELLY when dry for gorgeous amplification of your natural texture and waves.
SOFT-CAST YOUR CURLS WITH JELLY
JELLY is a natural supplement or substitution to the “gel” step of your curl styling routine. It’s not going to be the same experience as the high-hold world of crunchy PVPs, because that’s not how our ingredient philosophy rolls. There’s not even a silicone in sight in JELLY. But there is softness, definition, and shine. Plus JELLY won’t flake.
REFRESH AND REVAMP BETWEEN STYLES.
This is where JELLY really steps up and stands apart. So light and weightless. So soft. So easy to work into your hair with your hands. So compatible with your initial application. Such a great feeling of not making your hair greasy and dirty while you’re trying to revive it.
Experiment. Improvise. You know what looks good. Get in there and push your hair around. Don’t be shy. You might find your hair doing some things that you didn’t expect, and that you love.
SALT DOESN’T HAVE TO BE A FOUR-LETTER WORD.
While salt brings out all this natural curl and texture, can it dry out hair too? Yes, it can. And that’s why we deliver the salt in a moisturizing serum instead of a liquid spray.
That’s also why we load JELLY with moisturizing, nourishing ingredients and botanical extracts, including aloe, glycerin, banana juice, linden bud, blueberry, butterfly pea, and eggplant.
MADE TO MIX
JELLY is THE hold product in the CULT+KING line, made to be mixed with any and all of our other products to create volume, texture, and curl control.